Why we started

A better way
to build.

Two independent companies connected by one shared commitment to accurate, ethical, and practical support.

Our story

We believed there had to be a better way.

Starting a healthcare agency is a significant investment—not only financially, but personally. For many owners, the immediate need is straightforward: develop the right policies, understand the licensing requirements, complete the application correctly, and have knowledgeable support through approval.

We believed those essential pieces should be easier to access without requiring every new agency owner to purchase a large consulting package or services they may not need.

SouthStart and NorthEnd came together to create a more practical model. SouthStart provides professionally developed policies, while NorthEnd provides hands-on licensing application support. For eligible clients, that licensing support is included through approval at no additional consulting fee.

As an agency grows or prepares for its next stage, additional support is available—including clinical guidance, accreditation preparation, agency audits, survey readiness, and other regulatory consulting services. These services are tailored to the agency’s actual needs, so clients can add the support that makes sense for them without being pushed into a larger consulting package.

We help agency owners turn their vision into a compliant operation—with clarity, integrity, and meaningful support.

Our team

Experienced. Dedicated. Committed to your success.

Kimberly Cavanaugh
SouthStart

Kimberly Cavanaugh

  • ACHC and CHAP Certified Consultant
  • 30 years of regulatory and compliance experience
  • 10 years specializing in home care, home health, and hospice
  • Former Vice President of Licensing
  • Policy, accreditation, and survey-readiness expertise

Kimberly leads policy development and specialized regulatory support.

View Kimberly on LinkedIn
Jamie Vallaster
NorthEnd

Jamie Vallaster

  • Hands-on state licensing application experience
  • Coordinates supporting documents and submissions
  • Addresses omissions and follows applications through approval
  • Strong organization, documentation, and client-support skills

Jamie works directly with agency owners throughout the licensing application process.

View Jamie on LinkedIn